
Are you ready to (re)discover the mojo?
Let me introduce myself—I’m Fiona Davis, and I help businesses build great brands. Thank you for checking in with The Brand Inspiration Co.
Working with me re-energises and excites the spirit, the swagger, and the confidence of you and your teams, to really connect with your customer. Whether you’re just starting out with a brilliant business idea or you’re a well-established brand needing a profitable makeover, my proven approach (developed over 20 years in customer-facing businesses) can work for you.
My approach to developing a winning brand is based on an apparently simple concept—the ‘why’, the ‘what’ and the ‘how’—that can reliably persuade the hearts and minds of businesses, and their stakeholders, boards, teams and customers, to unite in passion for and belief in the brand with compelling results. It can be the rocket fuel you need to propel your brand or business to the next level.

Dear Fiona, I could not write in enough words what it means to me to have not only your support and help, but your valued contribution to turning the idea into reality. You are an absolute GEM.”
Rhona Sutton — Founder & CEO, The Somers Isles Trading Company Limited

Dear Fiona, I could not write in enough words what it means to me to have not only your support and help, but your valued contribution to turning the idea into reality. You are an absolute GEM.”
Rhona Sutton — Founder & CEO of The Somers Isles Trading Company Limited
My personal style is insightful but empathetic and energetic. I’ve motivated and inspired whole-business teams in top companies to belief-driven action. I’ve mentored and coached individuals, entrepreneurs and small businesses on the path to greatness. I’ve led the transformation of highly commercial brands to achieve qualitative and quantitative shifts in business performance, and we’ve had a lot of fun on the way.
Whatever the nature of the transformation required, I know that I and my network of expert collaborators have the potential to add significant value to your business. Tell me about the success you want to achieve, and I’ll help you discover (or rediscover) the mojo of your business or brand, for an exciting future.
If you’re ready for an informal chat by phone or over coffee about your brand or business, click PINK above to contact Fiona.
If you’re not ready to talk quite yet, click BLUE to learn more about Fiona’s approach and how it could work for you.
If you’re ready for an informal chat by phone or over coffee about your brand or business, click PINK above to contact Fiona. If you’re not ready to talk quite yet, find out more — click BLUE.
Fiona really changed our brand. Her work that produced our brand essence ‘Fearlessly Unleashing Sexual Confidence’ has helped to create our vision, to make every woman in the world feel like the sexiest woman in the world.”
Vanessa Gold — MD, Ann Summers
“Fiona’s work on the ELC brand transformed the customer experience with the motivating principle of ‘Enriching the lives of children’. All parents want to give their children the best start in learning and life, and putting play at the centre of our thinking contributed hugely to the turnaround of ELC.”
Mike France — ex-MD, Early Learning Centre
“A dynamic step forward for the business, the work led by Fiona allowed us to get even closer to our customer, to develop our relationship with her, and to continue to build on the very special position of the Wallis brand in the marketplace.”
Pat Burnett — ex-MD, Wallis