Fiona Davis The Brand Inspiration Co

Are you ready to (re)discover the mojo?

Let me introduce myself—I’m Fiona Davis, and I help businesses build great brands. Thank you for checking in with The Brand Inspiration Co.

Working with me re-energises and excites the spirit, the swagger, and the confidence of you and your teams, to really connect with your customer. Whether you’re just starting out with a brilliant business idea or you’re a well-established brand needing a profitable makeover, my proven approach (developed over 20 years in customer-facing businesses) can work for you.

My approach to developing a winning brand is based on an apparently simple concept—the ‘why’, the ‘what’ and the ‘how’. But I’ve found it can reliably persuade the hearts and minds of businesses, their stakeholders, their boards, their teams and their customers to unite in their passion for and belief in the brand with compelling results. It can be the rocket fuel you need to propel your brand or business to the next level.

Our work together will be infused with my passions, values and beliefs, and I know you’ll want to make sure that we’re a good fit. Here are some things that I’m known and celebrated for:

Positive-thought leader on the future of retail
Retail expert who champions “walking in your customer’s shoes”
Cheerleader and ambassador for female founders
Mentor and guide to female leaders and women in transition
Passionate advocate for gender diversity in the boardroom
Inspirational role model for future leaders

See Fiona’s optimism for the future of UK retail on BBC Breakfast when she was interviewed about the state of the high street and the challenges facing some of our best known retailers.

See Fiona inspire her audience on gender diversity when she co-hosted an evening of conversation on the topic of Walking in your customer’s shoes in partnership with Westminster Business Council.

See Fiona answer a question about the experiential nature of our high streets for Pearson Business School students (as part of a panel discussion following her talk, Retail is resilient).

A proven approach that gets results:

In Early Learning Centre, a business turnaround from a £7m loss to a £10m profit from the principle of ‘enriching the lives of children’
In Wallis, a step up to a retailer seen as standing out from a ‘me too’ high street
In BHS, a 20% increase in sales for the target-product category
In Ann Summers, fearlessly ‘selling orgasms’ rather than lingerie and toys, saw the business rediscover its mojo, big time

Since founding The Brand Inspiration Co. in 2014, I’ve helped shape the futures of a wonderful range of growing brands. I’ve proved my ‘mojo’ approach works, no matter what the product, stage of development, or industry sector. Click the logos for a flavour.

My personal style is insightful but empathetic and energetic. I’ve motivated and inspired whole-business teams in top companies to belief-driven action. I’ve mentored and coached individuals, entrepreneurs and small businesses on the path to greatness. I’ve led the transformation of highly commercial brands to achieve qualitative and quantitative shifts in business performance, and we’ve had a lot of fun on the way.

Whatever the nature of the transformation required, I know that I and my network of expert collaborators have the potential to add significant value to your business. Tell me about the success you want to achieve, and I’ll help you discover (or rediscover) the mojo of your business or brand, for an exciting future.

If you’re ready for an informal chat by phone or over coffee about your brand or business, choose the PINK button to send Fiona a message.
If you’re not ready to talk quite yet, click BLUE to learn more about Fiona’s approach and how it could work for you.

If you’re ready for an informal chat by phone or over coffee about your brand or business, choose the PINK button to send Fiona a message. If you’re not ready to talk quite yet, click BLUE to learn more about Fiona’s approach and how it could work for you.

“Fiona really changed our brand. Her work that produced our brand essence ‘Fearlessly Unleashing Sexual Confidence’ has helped to create our vision, to make every woman in the world feel like the sexiest woman in the world.”
Vanessa Gold — MD, Ann Summers

“Fiona’s work on the ELC brand transformed the customer experience with the motivating principle of  ‘Enriching the lives of children’. All parents want to give their children the best start in learning and life, and putting play at the centre of our thinking contributed hugely to the turnaround of ELC.”
Mike France — ex-MD, Early Learning Centre

A dynamic step forward for the business, the work led by Fiona allowed us to get even closer to our customer, to develop our relationship with her, and to continue to build on the very special position of the Wallis brand in the marketplace.”
Pat Burnett — ex-MD, Wallis

“Fiona really changed our brand. Her work that produced our brand essence ‘Fearlessly Unleashing Sexual Confidence’ has helped to create our vision, to make every woman in the world feel like the sexiest woman in the world.”
Vanessa Gold — MD, Ann Summers

“Fiona’s work on the ELC brand transformed the customer experience with the motivating principle of  ‘Enriching the lives of children’. All parents want to give their children the best start in learning and life, and putting play at the centre of our thinking contributed hugely to the turnaround of ELC.”
Mike France — ex-MD, Early Learning Centre

A dynamic step forward for the business, the work led by Fiona allowed us to get even closer to our customer, to develop our relationship with her, and to continue to build on the very special position of the Wallis brand in the marketplace.”
Pat Burnett — ex-MD, Wallis

(re)discover the mojo

 

The Founder and CEO of this highly trusted property business approached us to support them in the re-branding of the business. They are progressing through an exciting transformation in the brand proposition, services provided, organisational design and structure. We are working highly collaboratively with them to enhance the reach, brand presence and customer engagement of the brand. The client wrote to Fiona about the work,

“Fiona, I wanted to thank you for the brilliant and extra ordinary work that you have done for our company over the past couple of years. When we first met, I was running several companies all under different names, trying to push different brands all at the same time, however your experience and knowledge made us see how much energy, time and money we were wasting trying to achieve the end goal.

With your help we have managed to bring all four businesses under one brand over the past 24 months, thus saving wasted energy, time and money and increasing our profitability several fold.

You are unique in what you do, and I wish I had come across your talent twenty years ago. However, it is never late to start getting one’s company in order to be a brand name amongst the best. I always shout from the roof top about how you have transformed our business to be exactly that — a brand name among the best out there, thank you!”

Zad Siadatan | CEO & Managing Director
Connect UK Group

(re)discover the mojo

 

The Founder of this transformative swimwear brand approached us to work with her to take her brand forward towards its very exciting future. As a feminist and with the firm belief that women should not have to make a choice between looking and feeling great, the Founder has established a truly differentiated and sustainable brand that will transform the way that women feel about their bodies. As a swimmer myself I can share that I feel transformed during my regular swim!

"I have known and worked with Fiona for nearly two years and over that time she has become a very trusted adviser. Fiona has that very rare ability to traverse the big picture and the micro detail, effortlessly – all the while being supportive, challenging and most importantly, perhaps, fun to work with! What started as a series of workshops to help me refine the brand identity and vision for my business has evolved into a strategic mentorship role which encompasses every aspect of my business's activities. More than this, Fiona is the person I wouldn't hesitate to call when faced with an unexpected challenge or when needing a critical friend. Her contribution to the business and to my personal growth has been invaluable. I could not recommend working with Fiona highly enough."

Rosie Cooke | CEO & Founder, Deakin & Blue

(re)discover the mojo

This family owned business, based near Leeds, has a 50 year history of craftsmanship and family values. HSL design and develop highly specialised furniture that ensures comfort through their unrivalled understanding of the importance of good posture. Through their empathetic relationship with their customer, they are able to create extraordinary rapport. We are delighted to be involved in supporting the business in working towards realising the next stage of their exciting vision.

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