Skip to content

Privacy Policy Version 2.2

Overview

Thank you for visiting our website thebrandinspirationco.com. We want to explain to you what ‘personal data’ the website collects and what we do with it, including our use of ‘cookies’.

The website doesn’t collect any personal data like names, email addresses etc. as it doesn’t use a contact form or an embedded mailing list signup form. We do not operate a mailing list. You may contact us directly by email. We use Google Workspace by Google which encrypts emails, but we can’t guarantee that your email will be encrypted at all stages of its life.

The website collects an obfuscated (md5-hashed) version of your IP address for security purposes. Please see Section 1. below which explains why we do this and what it means for you.

The website places Third Party Google Analytics analytical tracking cookies, but only after you have accepted ‘Analytical’ cookies. If you decline them, then new Google Analytics cookies are not placed.

The website uses iframes to embed YouTube videos, but only after you have accepted ‘Social media’ cookies. Third Party YouTube or Google Social media, Advertising or Other category cookies may be placed via the iframe by Google/YouTube.

Please see Section 2. below which explains what cookies the website places and your options with respect to those cookies.

If you don’t know what a cookie is, you could watch this helpful short video (from https://cookies.insites.com/about-cookies/).

Any data that is sent between your device and our website is encrypted for your protection — you can see the word Secure and/or a little padlock next to the url in your browser, this confirms that your browser has made a secure Secure Sockets Layer (SSL) connection to our website on the server.

Section 1. IP address collection by Google Analytics tracking and Limit Login Attempts Reloaded security software

The website uses Google Analytics 4 tracking software so we can evaluate the effectiveness of the site in general terms. With Google Analytics 4, Google states that “IP masking is not necessary since IP addresses are not logged or stored”.

The website uses Limit Login Attempts Reloaded security software which tracks IP addresses to limit the number of login attempts from any IP address. This helps to prevent brute force attack login attempts by unauthorised users. We do this to keep our website protected and secure. However, we opt to turn on GDPR (the EU General Data Protection Regulation) compliance, so all logged IP addresses get obfuscated (md5-hashed), which means you can’t be personally identified.

Section 2. Cookies placed by our website

We use Google Analytics 4 to monitor the effectiveness of our website. Google Analytics 4 places Third Party tracking cookies to monitor website traffic, and in particular whether a visitor to our website is a new user or a returning user. The cookies placed (along with their time to expiry and their purpose) are:

_ga2 yearsUsed to distinguish users.
_ga_<container-id>2 yearsUsed to persist session state.

For full details please read https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.

If you prefer not to accept Google Analytics tracking cookies, please click the Decline button on our Cookie Notice or use our Cookie settings to decline Analytical cookies, then new Google Analytics cookies will not be placed.

If you are happy for new Google Analytics cookies to be placed, please click the Accept button.

If you decline Social media cookies, then content embedded with ‘iframes’, like YouTube videos, on our website will be blocked in order to comply with Privacy laws, however an alternative ‘text link’ is provided so that you may view the content on YouTube (where you will be governed by Google and YouTube’s Privacy Policies and processes).

Changing your mind

If you have previously accepted cookies in any category on our website and you want to decline them from now on so that new cookies are not set, use the Reset cookie consent button that will appear below; if you have previously declined the Google Analytics cookies and wish to accept them from now on, please use the Accept cookies button that will appear below. Alternatively you may use the Cookie settings button to adjust your Cooking settings. A Cookie icon is always available in the left-hand bottom corner of our website which will also take you to your Cookie settings for this website.

Please note that if you have previously accepted any cookie category on our website, that category of cookies may remain in your browser until they expire, unless you use your browser settings to explicitly delete them yourself.

Please also note that whether you Accept or Decline cookies, First Party (placed by our website) cookies may be placed by our WeePie Cookie Notice plugin to remember your preference (Accept or Decline) for 365 days, so we don’t keep annoying you with cookie notices every time you visit. These cookies are wpca_consent and wpca_status.

Section 3. Other websites we link to from our website

There may be links on our website to other websites, e.g. YouTube. Once you leave our website and arrive at another website (where the url does not begin with https://thebrandinspirationco.com), your use of that website will be governed by that website’s Privacy Policy and processes, and not by this thebrandinspirationco.com Privacy Policy nor by our thebrandinspirationco.com processes.

Section 4. Updates to this Privacy Policy

We are constantly reviewing data protection laws and reserve the right to update this Privacy Policy from time to time. The Privacy Policy will always have a version number in the heading, so if you contact us with questions, please quote the version number of the Privacy Policy that you are asking about.

Section 5. How to contact us if you have any questions about the use of your personal data

Please email hi@thebrandinspirationco.com and we will do our best to help you.