The Founder of this exciting athleisure brand has an inspirational story to share. She has travelled across the world to settle and launch her business in London. Her idea was born out of realising that her city career wasn’t for her and that many of her peers were also compromising their health through high pressure, unfulfilling work and long hours. Her vision for Adrenna is that it plays a key part in the lives of women, especially during periods of change and transformation. Her brand is as distinctive as she is and we are thrilled to be supporting her build the next stage of the growth of her business.
The Founder of this exciting ethical shoe brand approached us for support in navigating her brand through the next stage of growth. From the core of the strategy and the brand proposition through to identifying pragmatic solutions to her business needs, we are working alongside her as trusted advisers. Together we have helped shape her plans for product, people, brand communications, customer engagement, supply chain and distribution.
The Bristan Group are experts in bathrooms, taps and showers. Having initially been invited to support The Heritage Bathroom brand in improving their customer experience, we are now delighted to be involved in a group wide review to support the business in determining the key levers for growth.
We are proud to support the Chelsea Football Club Foundation (CFCF) in their work in the community. They run one of the world’s leading social responsibility programmes, using the power of sport to motivate, educate and inspire. They believe that the power of football can be harnessed to support communities and individuals both at home and abroad.
We work with CFCF and engage with their community groups to inspire, guide and support their initiatives focusing on employment, education, social deprivation, crime reduction, youth offending and much more.
The most exciting group we’ve worked with so far were 140 young women aged 12 from a local school in Fulham. Their vision, self belief and team work were an inspiration to us all!
The Founders of this innovative watch brand approached us when they were about to embark on a complete brand re-positioning. The timing coincided with their Head of Marketing being on maternity leave. Fiona was on hand to support the internal and agency teams through the transition.
The Founder and CEO of this highly trusted property business approached us to support them in the re-branding of the business. They are progressing through an exciting transformation in the brand proposition, services provided, organisational design and structure. We are working highly collaboratively with them to enhance the reach, brand presence and customer engagement of the brand.
The Founder of this transformative swimwear brand approached us to work with her to take her brand forward towards its very exciting future. As a feminist and with the firm belief that women should not have to make a choice between looking and feeling great, the Founder has established a truly differentiated and sustainable brand that will transform the way that women feel about their bodies. As a swimmer myself I can share that I feel transformed during my regular swim!
The Founders of this highly values-led brand approached us to support them through their start-up and launch phase. They describe their proposition as ‘clothing with soul for mindful living’. Their product is ethical, sustainable and vegan friendly. 10% of revenue supports cultural and heritage projects in the Peruvian Amazon.
This family owned business, based near Leeds, has a 50 year history of craftsmanship and family values. HSL design and develop highly specialised furniture that ensures comfort through their unrivalled understanding of the importance of good posture. Through their empathetic relationship with their customer, they are able to create extraordinary rapport. We are delighted to be involved in supporting the business in working towards realising the next stage of their exciting vision.
“I had my Mojo experience a couple of months ago, and it’s taken some time for it to really take effect and for me to explore and absorb the impact of what being Mojo’d is really about. After five years in business I felt a little jaded and unfocused. I knew I needed help but didn’t quite know how I’d get it. Then I was introduced to Fiona and it all began. Fiona is calm and understated in her approach but she manages to get to the deeper aspects of a person by exploring their motivations, vision and journey. It’s an all-encompassing experience which ultimately empowered and focused my business vision. Two months later, I can see the amount of work that I need to do, but I can do it with clarity and purposeful direction. I adjusted the ‘handwriting’ of my business and set a new tone for moving forward. I have clear outcomes and objectives and the most amazing thing was getting my ‘timeline’ in place. Such a basic tool, but one that’s all so easy to forget when in the throws of building a brand. Sometimes we need to be explored to help us draw out our deeper vision and I feel that being Mojo’d accomplished this for Isossy Children. Thank you Fiona. You’re a gem.” Amanda Rabor — MD, Isossy Children
This established business wanted to develop a robust brand strategy that would support the next stage of international growth. They wished to leverage their expertise in the specialist area of baby and children's mattresses. Working with the leadership team, we shaped the brief for the chosen brand design partner, White Bear Studios, who went on to develop the outstanding Merifor brand. We supported the development of the business strategy and provided guidance on the business priorities and organisational requirements.
Masons are the leading UK manufacturer of quality drink dispensers for real ale and craft beer. This family led team are excited to be building on the 200 year history of the Masons brand with their innovative plans. We are privileged to be working with the team to help them bring their plans to life.
We were pleased to be invited to review the business launch and opportunity to grow the customer base of this very different new fashion brand. The Founders’ ambitious aim is to create a different, more sustainable business model signalled by the intent to donate 90% of profit to charity. We feel great empathy, admiration and respect for their values.
The Growth Advisory Service approached us to support the Founder of this highly distinctive toy and stationery brand in creating a growth strategy. The brand already had a unique proposition and an impressive international customer, and was stocked in premium brand stores. Our role was to support and guide the Founder in her priorities and choices with stretched resources.
We are actively seeking ways to add value to the work of Once Upon a Doug and find further ways to increase their reach and impact to improve the lives of many more people in India.
Watch this space for news of this exciting project!
If you can't wait, and want the answer to Who is Doug? Click here, find out, and give him your support!
This entrepreneurial team are planning to shift their existing proposition which provides internships to young people in India to an exciting and differentiated offering of lifelong learning. The new positioning has the potential to engage people at key stages of opportunity and transition in their lives, creating personalised, enriching experiences. Working with the team is proving to be an enriching experience for us too.
Fiona has strong connections with Pearson College London and regularly connects with, speaks to and mentors the students – some of our future business leaders.
She was delighted to join the panel at the first event for the Women in Business Society, hosted by co-Presidents Martha Horrox, Talia Grantham and Orla Enright.
Martha posted on LinkedIn the next day,"I had a great evening launching our first event for the Women in Business society at PCL this evening! It was a pleasure to co-host and put the event together with my co-presidents Talia Grantham and Orla Enright. After weeks of planning, it was certainly rewarding seeing our ideas become reality. A massive thank you to our amazing panel Fiona Davis, Charmaine Hayden and Emma Margetts, we couldn’t have done this without you! P.S. I think it’s safe to say my reading list is very well stocked up now!"
Fiona was also pleased to lead a thought-provoking discussion with students on the topic Retail is resilient at London's Barbican at the kind invitation of Frances Trought, Deputy Vice President Talent Development, Pearson Business School.
An extract from the Pearson College blog by Conner Maguire:
"Are high streets really dying, or are they just evolving? This was an extremely powerful discussion led by Fiona Davis, Managing Director of The Brand Inspiration Co., who used current business examples to bring across relevant insight about what companies are getting right, going against the reported trend about the failing high street. This was a useful talk, helping students to ensure they have various avenues of information to allow additional relevancy to arguments that they bring up in their assignments.
Fiona ended by stating that "retail is resilient", an optimistic angle on an otherwise pessimistic topic. Yet when it is considered that businesses need to be brave and visionary, then there still is a strong purpose for the high street, it is just that this role is always evolving."
Read Conner's full article about the event, here.
After her presentation, Fiona joined Darko Atijas and Jason Brandt to take questions from Sarah Macdonald – Vice Principal Pearson College, for the students. Watch our video clip of Fiona answering a question from Sarah about the experiential nature of our high streets.
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We were approached to co-run workshops on diversity and inclusion. We worked collaboratively with a group of male and female senior leaders to support them in exploring some of the challenging issues they were facing.
Sarah combines her love of art and fashion in her work. She’s travelled widely to develop her inspiration for her beautiful range of silk scarves. Her vision is to combine art and fashion, bringing colour and beauty to the lives of her customers. We are delighted to help Sarah Grace on her journey.
Seismic Venture Partners are a boutique investment company. We worked with the team at Seismic to create a strong and viable proposition for a self storage concept that was at a very early stage when we became involved. Following a thorough review of the market and the potential opportunity, the exciting Caboodle brand was created with the help of brand design partners White Bear. Caboodle represented such a tangible opportunity that Seismic were able to attract a significant level of investment.
Fiona was delighted to participate in the 2017 Tesco Women in Finance Event, alongside Dame Helena Morrissey, DBE, and some of the senior female leaders in Tesco. The focus was very much on inspiring women leaders and gender balance in business.
We are enjoying working with Wellers Accountants to develop a community among their client base to support them as they grow their businesses. The firm want to extend and add value to their client relationships beyond that of a typical accountancy firm. They recognise many of the challenges faced by their clients and are seeking to find ways to support them. We are partnering with Wellers to develop a Supper Club and a potentially wider offering that provides topic based content, conversation and networking for their client base.
“WBC was introduced to Fiona as a potential mentor to join the WBC mentoring programme. We were hugely impressed with Fiona’s track record in turning around businesses and adding value to struggling firms. She has already made a big impact with the businesses that attend our Mentoring Meet Up and we will continue to recommend her as a source of sound advice and guidance.” Sophie Shrubsole — Westminster Business Council
See Fiona speaking and being interviewed when she co-hosted an evening of conversation on the topic of Walking in your customers shoes in partnership with Westminster Business Council.
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“Fiona worked in partnership with me to identify and develop the values and proposition. With objectivity and clarity Fiona has guided both myself and the trustees through a process that ensures WiR articulates clearly who and what we are and why. She has then ensured a practical critical path of actions and timescales which has enabled WiR now in its tenth year to attract high profile brand sponsorship and engage and attract the vast majority of recognised major UK retailers. Fiona’s style is practical, structured, open, highly collaborative, focused and commercial. She instinctively taps into the ‘feel’ of a brand and will ensure this is incorporated when bringing the brand vision and purpose to life. Personally I have found Fiona’s insights, hands on style and much needed interventions to be invaluable. I consider WiR after ten years to be in the best place as an organisation and community that it has ever been, this would not have been possible without Fiona.” Karen Richards — Founder & CEO, Women in Retail
See Fiona interviewed for the BBC, representing Women in Retail.
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